What are the 7 types of digital marketing?

Digital marketing encompasses a wide range of marketing techniques and technologies used to reach consumers online. As a form of online marketing, it allows companies to establish a brand identity and revolutionize the marketing industry.

A senior associate dean of the business program. Mark Hobson said that although digital marketing may seem like a new world, in fact, it is based on many principles known to traditional marketers and requires both basic marketing knowledge and technical knowledge.

Dr. Jessica Rogers, Dean of the Marketing Program, says the two disciplines connect different groups of consumers. "... Traditional media is a great way to reach a wider consumer base, where digital media has the potential to reach a very specific audience," he said.

Types of Digital Marketing

Search Engine Optimization (SEO) ...
Pay-per-Click (PPC) ...
Social Media Marketing. ...
Content Marketing. ...
Email Marketing. ...
Mobile Marketing. ...
Marketing Analytics. ...
Affiliate Marketing.

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