The Complete Guide to YouTube Marketing in 2022 Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed and that’s exactly what you’ll find here: the 10 steps to crush YouTube marketing in 2022. Research your competition The fastest way to grow on YouTube is to figure out what’s working for your competition and then do that… but better. You can start by looking up channels from the competitors you already know. Perform a competitor analysis for the following: Subscriber count Average views per video Frequency of posting Overall video quality What people are saying in the comments The main topics they post about And then ask yourself: What are their most