Search Engine Optimization (SEO) The goal of SEO is to give a business a higher position in Google search results, ultimately increasing search engine traffic to the business website. To accomplish this, SEO marketers research the words and phrases consumers use to search for information online and use those words in their own content. According to the leading SEO software company Moz's "Preliminary Guidelines for SEO ", SEO includes many elements ranging from the wording of your web page to how your website is structured to the way other sites link to you on the web. According to Salary.com, an SEO expert can earn around $ 70,058. so, what are some things that can improve the SEO of a site? It is important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its current algorithms. With that in mind, here are some important things for SEO strategists and marketers in general about how SEO works...