What is Pay-per-Click (PPC)

Pay-per-Click (PPC)

Pay-per-click refers to paid advertising and search engine results. This is a short-term form of digital marketing, which means that once you no longer pay, the ad no longer exists. Like SEO, PPC is a way to increase the search traffic of an online business.

Pay-per-click may specify the ads you see at the top and side of a search results page, the ads you see while browsing the web, before YouTube videos, and on mobile app ads.

One of the other things that separates pay-per-click from SEO is that you only pay for results. For a simple PPC model like a Google AdWords campaign, you only pay

When someone clicks on your ad and lands on your website. You can spend almost any amount of money on pay-per-click advertising. Some companies may see the results of investing only a few hundred dollars, but many large companies spend thousands of dollars per pay-per-click per month.

How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. Highly competitive keywords (i.e. keywords that many people are searching for and for which many sites are trying to find) will be more expensive and less competitive terms will probably cost less.

When you set up a pay-per-click campaign, you'll be able to choose whether your ad or promotional results will be shown to users around the world, or whether you want to see them only in a specific geographic area. If you're marketing a brick-and-mortar business, according to Google, this ability to build by location helps you serve ads to users who don't live near your business without wasting advertising dollars.

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