The Complete Guide to YouTube Marketing in 2022

Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google.

The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere.

You need a strategy to succeed and that’s exactly what you’ll find here: the 10 steps to crush YouTube marketing in 2022.

Research your competition

The fastest way to grow on YouTube is to figure out what’s working for your competition and then do that… but better.

You can start by looking up channels from the competitors you already know. Perform a competitor analysis for the following:

Subscriber count
Average views per video
Frequency of posting
Overall video quality
What people are saying in the comments
The main topics they post about

And then ask yourself:

What are their most popular videos?
How are they presenting themselves?
What is their brand voice?
How can I differentiate my company from them?
What ideas can I get for new content from this channel?

Put all your notes into a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats (and always makes me feel like a Secret Service agent when I casually mention I’m gonna go do a SWOT to my coworkers by the coffee machine).

At first, your goal is probably to grow your subscribers and audience as fast as possible. So write down your competitors’ subscriber counts and views. Track your own progress against theirs monthly.

Plus, if you’re competitive like me, the desire to crush their numbers will motivate you to keep going with your channel, even if growth is slow at first.

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