What is Digital Marketing?

One can best describe digital marketing by comparing it to traditional marketing, which utilizes mediums like newspaper ads and billboards. Each digital marketing channel gives businesses another chance to put themselves in front of the right users and increase traffic to their sites. For example, effective SEO strategies will help your entire site or a specific web page rank more highly on search engine results, increasing your company’s visibility.

In contrast, digital marketing uses a variety of digital outlets such as:

Google and other search engines
Search Engine Optimisation
PPC (Pay-per-click) advertising
Websites
social media advertising (Facebook, Instagram, etc)
Email marketing
Mobile marketing (apps)
Content marketing and digital PR (blog posts, LinkedIn articles, etc.)
Lead magnets (free digital products in exchange for contact info)
Conversion Rate Optimisation (CRO)

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Best digital marketing in Perth

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